Senior Marketing Manager, Customer Acceleration

United States

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

Love our customers is Okta’s #1 company value. The Okta Customer First team delivers on this brand promise to our customers and is dedicated to ensuring their success. The Global Customer Acceleration team is focused on providing a world class post-sale experience for Okta customers, including Education, Certification, Community, Knowledge Management and Digital Success.

The Senior Marketing Manager, Customer Acceleration Opportunity

Reporting to the Senior Director, Product Marketing, this role will develop and execute internal and external campaigns and other marketing activities to build awareness and drive demand for Okta’s Customer Acceleration programs. The role will work with a broad cross-functional team across multiple departments to deliver measurable results. Activities will span across web, social, email, online events, podcasts, video, and other channels.

The ideal candidate will be an execution machine, team-oriented, comfortable communicating across many audiences, and able to project manage multiple campaigns within a fast-paced environment.  You’ll be responsible for developing new campaign ideas, executing campaigns, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing to meet defined performance metrics. We’re looking for someone with a demonstrated history of successful campaign delivery, impactful and persistent communication skills and project ownership capabilities. 

What you’ll be doing 

  • Work closely with the Customer Acceleration teams to develop and implement the Customer Acceleration campaign strategies.
  • Create and execute demand generation and awareness programs, including email campaigns, webinars, online events, social media, video, and more.
  • Bring new Customer Acceleration offerings to market, support beta and general availability launch marketing efforts.
  • Develop creative strategies to help Customer First teams drive program adoption through close partnership and support.
  • Project manage and track campaign success. Analyze data to determine program effectiveness and provide suggestions on how to optimize tactics/campaigns.
  • Partner with Customer First Marketing and Marketing Operations to manage campaign execution.
  • Partner with teams across Marketing and with external vendors to execute campaigns and distribute completed assets, including Web teams, DemandGen, Social Media, Communications, Partners, and more.
  • Work with subject matter experts across all of Customer Acceleration, including Customer Education, Certification, Customer First (internal) Enablement, Digital Success, Knowledge and Community to develop compelling campaign content tailored to internal and external personas.
  • Be familiar with technical personas, including Developers, Administrators, Security and Support Engineers, Consultants and Architects.
  • Be familiar with buyer personas across the IT, Security, Digital, CX and Marketing spaces. 
  • Partner with Okta’s web team to develop/optimize Customer Acceleration webpages, with a focus on revamping sites to drive expert content consumption and Okta Certification.
  • Assist in virtual and live event management and logistics including promotions, materials, event platform, and speaker scheduling.

What you’ll bring to the role

  • Bachelor’s degree in marketing, business, or other related field
  • 10+ years of experience in a related Marketing or campaign management role
  • Deep understanding of internal and external campaign nuance
  • Prior experience building successful multi-channel and integrated enterprise campaigns
  • Strong understanding of demand generation, lifecycle marketing, nurture best practices, customer advocacy, and campaign creation
  • Strong competency in digital marketing trends and best practices
  • Software or Technology industry experience is strongly preferred.
  • Strong attention to detail. You can take a project from creation to completion and show the results.
  • You love being part of a highly energized team. 
  • Excellent communicator
  • Proficiency with Marketo, Google Drive, advanced marketing, reporting tools, and data sets
  • Experience influencing multiple senior stakeholders 
  • Strong data and analytical skills — using and interpreting data and analytics to quantify and improve marketing results
  • Strong project management skills with an ability to create, execute, and adjust plans as needed. Experience with Asana is a plus.

Okta is an Equal Opportunity Employer.

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Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$142,000—$212,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $158,000—$238,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

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Okta
The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 18,800 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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