Global Campaign Specialist

Toronto, CA

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

Job Summary:

As a Marketing Campaign Specialist, you will be responsible for executing and optimizing demand generation campaigns across various digital channels. You will play a key role in managing campaign execution, tracking performance metrics, and identifying trends to enhance engagement and conversion.

Key Responsibilities:

  • Plan, execute, and optimize demand generation campaigns to support product launches and promotions.
  • Work with Digital Marketing to ensure campaigns are activated digitally across platforms such as social media, email, search, and display advertising.
  • Analyze campaign performance and report on key trends, insights, and opportunities.
  • Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue.
  • Assist with localizing and translating content for different markets.
  • Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging.
  • Assist in A/B testing strategies to improve conversion rates and campaign effectiveness.
  • Track campaign KPIs and prepare performance reports for stakeholders.
  • Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
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Qualifications & Skills:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2+ years of experience in B2B marketing campaign execution and demand generation .
  • Proven experience with campaign best practices, process adherence, and accurate reporting.
  • Strong attention to detail.
  • Knowledge of digital marketing channels, including paid media, email marketing, and social media.
  • Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google or similar platforms.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and collaboration abilities.

#LI-Hybrid

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:$66,000$98,000 CAD

What you can look forward to as a Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/

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