Samantha Murphy

Senior Solutions Product Marketing Manager, Financial Services

Samantha Murphy is a Senior Solutions Product Marketing Manager for Okta, where she drives the Financial Services business, leading go-to-market strategy, messaging, and strategic growth initiatives. Before Okta, Sam spent 6+ years in product management roles in identity and access management. Sam holds a Bachelor of Commerce degree from Queen's Smith School of Business and is from Ottawa, Canada. In her free time, Sam makes the most of winter by playing an awesome ice skating sport called ringette.

Follow Samantha Murphy

Open banking regulation in North America: A guide

By allowing consumers to securely share their financial information with trusted third-party providers like personal finance apps, open banking unlocks the trifecta of positive customer experience: greater convenience, more financial insights, and hyper-personalized services that improve how consumers move, manage, and make money. In the era…

Highly Regulated Identity: The key to easier, more secure customer interactions

Across industries, organizations have sensitive customer operations that present challenges. These interactions extend beyond login. For example, updating account information, changing security and admin settings, accessing sensitive data, and executing transactions (e.g., money transfers) must deliver secure and user-friendly digital experiences…

Future-ready workforce protection: The case for Identity-powered security in financial services

Financial services providers are having serious, board-room-level conversations about what’s next for workforce security. Every type of financial services provider faces the challenge of improving workforce productivity and satisfaction while maintaining the highest level of digital security. It’s a difficult balancing act to pull off, especially…

An Identity-First Strategy: Driving Growth and Loyalty for Financial Services

Learn more about how partnering with Okta can drive growth and loyalty for Financial Services organizations. Interesting in going deeper? Check out our Financial Services organizations page.