Samantha Murphy

Principal Product Marketing Manager, Customer Identity

Samantha Murphy is a Principal Product Marketing Manager for Okta. She leads the Customer Identity Security portfolio, driving go-to-market strategy, messaging, launches, and strategic growth initiatives. Before Okta, Sam spent over six years in product management roles in Identity and Access Management. She holds a Bachelor of Commerce degree from Queen’s Smith School of Business and is from Ottawa, Canada. In her free time, Sam makes the most of winter by playing an awesome ice skating sport called ringette.

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Identity security 101: How to drive trust and loyalty across the user journey

Identity is the connective tissue between every person and technology in your ecosystem. This connective role also places Identity at the center of your risk profile. It’s no surprise that Identity remains the No. 1 attack vector in today’s threat landscape — over 80% of data breaches involve some form of compromised Identity. Properly addressing…

Open banking regulation in North America: A guide

By allowing consumers to securely share their financial information with trusted third-party providers like personal finance apps, open banking unlocks the trifecta of positive customer experience: greater convenience, more financial insights, and hyper-personalized services that improve how consumers move, manage, and make money. In the era…

Highly Regulated Identity: The key to easier, more secure customer interactions

Across industries, organizations have sensitive customer operations that present challenges. These interactions extend beyond login. For example, updating account information, changing security and admin settings, accessing sensitive data, and executing transactions (e.g., money transfers) must deliver secure and user-friendly digital experiences…

Future-ready workforce protection: The case for Identity-powered security in financial services

Financial services providers are having serious, board-room-level conversations about what’s next for workforce security. Every type of financial services provider faces the challenge of improving workforce productivity and satisfaction while maintaining the highest level of digital security. It’s a difficult balancing act to pull off, especially…

An Identity-First Strategy: Driving Growth and Loyalty for Financial Services

Learn more about how partnering with Okta can drive growth and loyalty for Financial Services organizations. Interesting in going deeper? Check out our Financial Services organizations page.