Salman Ladha

Senior Product Marketing Manager

Salman is Senior Product Marketing Manager at Okta, focused on communicating the value of Customer Identity as part of the digital experience. In a career that spans Auth0 (now Okta Customer Identity Cloud), Vidyard and Unbounce, Salman has helped emerging and enterprise companies improve customer acquisition, retention, and loyalty using SaaS marketing technologies in their go-to-market strategies. Outside Okta, he enjoys reading, working out, and catching the latest Marvel movie.

Passkeys 101: What they are and how they will replace passwords

You never want Identity to be a barrier between you and your customers. But Okta’s recent Customer Identity Trends Report found that: 33% of respondents indicated feeling frustrated when they have to create a password that meets specific requirements 63% of respondents report that at least once a month, they’re unable to log in to an account…

Customer Identity Cloud enhancements to prevent account takeover

Recapping features introduced under the Okta Secure Identity Commitment to safeguard our infrastructure, our customers, and our customers’ customers Identity is under attack — by ransomware groups, nation-state actors, malicious insiders, and other cybercriminals — and, in recent years, it has emerged as the primary enterprise security entry point…

Key findings from our 2023 State of Secure Identity Report

Sign-up fraud, credential stuffing, and MFA bypass are everyday threats targeting Customer Identity. Identity has become a primary security entry point for all consumer applications. From buying flowers online to conducting financial transactions, millions of authentications occur daily to verify the digital identities of customers. But…

Passkeys are Generally Available

We’re excited to announce passkeys are now Generally Available in the Okta Customer Identity Cloud to help businesses drive greater sign-up and sign-in conversion without compromising end-user security. Pioneered by the FIDO Alliance, passkeys are a password replacement that enable faster, easier, and more secure authentication experiences for…

Faster, easier, and more secure customer logins with passkeys in Okta

Easily add passkeys as a sign-in method for stronger security and better user experience with the Customer Identity Cloud Today, we’re excited to announce that passkeys will be available as an authentication method in the Okta Customer Identity Cloud as an Early Access feature for all customers on all plans. Passkeys are discoverable FIDO…

Marketing in a post-cookie world

It’s a nerve-racking time to be a marketer. After being the driving force that sparked new digital strategies for businesses amidst the COVID-19 lockdowns, marketers now face a new set of daunting pressures posed by artificial intelligence, uncertain economic conditions, and an evolving data privacy landscape — three “existential threats”…