Linda Gong

Product Marketing Manager

Linda Gong is a Product Marketing Manager at Okta focused on industry business value. She’s responsible for positioning and quantifying the value proposition of Okta’s solutions, as well as driving value-based go-to-market strategies for key verticals. Linda is a customer-centric and data-driven marketer. Prior to joining Okta, she spent several years leading marketing campaigns, analytics, and PR in high-tech and cybersecurity. She has a Master of Science degree in Integrated Marketing Communications from Northwestern University.

Financial Services: Upgrade Your UX with a One-Identity Strategy

In today’s digital world, customers and partners have no reason to tolerate poor user experiences, especially from legacy financial organizations. Millennials and Gen Z now form the largest adult cohort globally, and they expect streamlined, personalized, secure access to financial services. These technically literate consumers can and will switch…

Linda Gong

Financial Services: Upgrade Your UX with a One-Identity Strategy

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