Driving retail growth with Okta and AWS

Picture the scene … You enter a store and are greeted by a personal shopper asking how they can assist you today. You tell them you’re shopping for a special occasion, and they immediately curate a tailored selection of items that perfectly suit your tastes. As you browse, the assistant provides thoughtful suggestions and tips. It’s as if they…

Securely step into the AI era with AWS and Okta

When I first tried an early generative AI tool back in 2019, I was amazed at what it could do. The prose it created was grammatically correct, fluent, and convincingly human. But I was more amazed by its potential, thinking, “If it’s this good now, how good will it be in a few year’s time?” Roll on to late 2022 and early 2023, and of course we all…