Inside Okta’s new brand campaign

Imagine if you were free. Free from the old ways of doing things. From outdated tools and inefficient workflows, from forgotten passwords and frustrated IT teams. Free from the burdens of bad actors, painful user experiences, and costly security breaches. What if you were free from all that? What would you focus on instead? What impossible things…

Behind the Scenes of Our Brand Evolution

This week at Oktane22, our annual conference, we announced Okta’s brand purpose: to build a world where Identity belongs to you. It’s a bold ambition, the product of months of thoughtful work by countless contributors across our company. (Read more about why we’re evolving the Okta brand.) With this new purpose in mind, we set out to elevate how…