Alyssa Smrekar

VP, Corporate Marketing

As Vice President of Corporate Marketing, Alyssa Smrekar leads Okta's customer marketing, corporate events, web and global advertising teams. She's passionate about highlighting our customer journeys and effusively telling the Okta story across our web properties, via worldwide advertising campaigns and through our event portfolio including Okta's annual customer conference, Oktane.

Prior to Okta, Alyssa managed demand generation and field marketing programs at VMware, SpringSource, VerticalResponse and BlueBird Marketing. Alyssa graduated from UC Berkeley (Go Bears!) and currently lives in San Francisco.

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Introducing the Oktane14 Mobile App

It’s the event that we work toward every year, and now it’s less than a week away. #Oktane14 is all set to kick off next week and we could not be more thrilled about speakers and events we have prepared for all those attending. Oktane14 is bound to be a jam-packed few days where you’ll be running from one thing to the next, so we want to ensure…

Dreaming Amongst the Clouds: Xactly Rests Easy with Okta

Without transparency or data to drive decisions, employee incentive programs can be challenging to manage. Xactly, a company that designs and manages employee incentives, makes difficulties a thing of the past with real-time visibility, enterprise analytics and end-to-end automation of sales compensation. By implementing Okta’s identity management…

Without Further Ado, The Finalists for Our 2014 Oktane Awards

We’re in the thick of it. Whether you check our Twitter handle, our homepage, the email signatures from our team or recent blog posts, you know you’re in Oktane mode. We’re just one month out from kicking off #Oktane14 – the culmination of a massive year for our company – and also from our second annual Oktane Customer Awards. And let’s just say…

From a Seed to a Forest: Forest City Enterprises Grows From The Ground Up With Okta

It takes patience, attention and care to grow a seedling into a full-formed tree – and even more if you’re growing an entire forest. For Forest City Enterprises (NYSE: FCE.A), it’s taken almost a century to grow from a lumber and hardware business into a $9-billion diversified real estate management and development company that it is today. And…

Bringing the Heat with #Oktane14: Keynotes from Nate Silver, Marc Andreessen & Pat Grady

We're less than two months away from Okta's biggest event of the year – Oktane14. We’re in the thick of finalizing our content and agenda, laying out the expo hall, preparing for various networking receptions and of course planning our rockin' appreciation party at the Exploratorium. Everyone at Okta is fired up for the biggest event in our…

The Ultimate User #ConfSurvivalKit

It’s that time of the year again – user conference season, when the enterprise’s very own “back to school” rush is upon us. With BoxWorks starting next week, Dreamforce, JiveWorld and our very own Oktane14 in October, as well as Workday Rising in November, there will be no shortage of conference lanyards (or showfloor #selfie posts on Instagram)…

Why Chiquita Brands International Goes Bananas for Okta

A little over six years ago, before enterprises were fully comfortable with cloud applications, Chiquita migrated all of their applications off-premises. With more than 20,000 employees and a large batch of applications, Chiquita needed a way to manage identity and access seamlessly across all offices, countries and climates. We recently sat down…

Securing Your Home and Your Data: National Gypsum Meets Its Cloud-Software Counterpart

For more than 100 years, National Gypsum has built its brand around dependability and security -- they don’t call one of their best-selling products Gold Bond for nothing. But with the advent of cloud computing, the Charlotte-based company also needed to manage their applications safely and securely. We sat down with Michael Brannon, National…

Welcome to the Enterprise Identity Network: Oktane14 Registration & Call For Speakers Now Open

Mark your calendars. Oktane14, Okta’s second annual user conference, is coming -- and registration and our Call for Speakers is now open. The event will take place Monday, November 10 - Wednesday, November 12 at the Westin St. Francis in San Francisco and will feature speakers from Okta’s extensive product, partner and customer Enterprise Identity…