Alyssa Smrekar

VP, Corporate Marketing

As Vice President of Corporate Marketing, Alyssa Smrekar leads Okta's customer marketing, corporate events, web and global advertising teams. She's passionate about highlighting our customer journeys and effusively telling the Okta story across our web properties, via worldwide advertising campaigns and through our event portfolio including Okta's annual customer conference, Oktane.

Prior to Okta, Alyssa managed demand generation and field marketing programs at VMware, SpringSource, VerticalResponse and BlueBird Marketing. Alyssa graduated from UC Berkeley (Go Bears!) and currently lives in San Francisco.

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Embracing The Cloud: Why Overstock.com Went Shopping for Okta

Whether you’re looking for a new pair of shoes, a bed-in-a-bag or maybe even a new wall-mounted ironing board, chances are you can find it on Overstock.com, where more than one million products are sold. Not only is its product catalog expansive, but leading online retailer Overstock.com also promises to deliver the best online deals, so customers…

SMC Corporation of America Embraces Tools On The Ground and In The Sky With Okta

Manufacturing has come a long way since the textile factories of the Industrial Revolution. Recently in the United States, the state of the manufacturing industry has sparked a debate around a possible contemporary revolution thanks to more competitive global costs and increasingly efficient technologies. One company making a difference in the…

Challenge Accepted: Join Us in Chicago and NYC to Discuss New Ways to Approach Your Cloud and Mobile Strategy

Cloud and mobile: perhaps the two biggest buzzwords of today’s enterprise lexicon. And while it’s true these terms are used in almost every article about business technology today, it’s not without good reason. IT leaders know that having a solid understanding of and strategy for implementing cloud and mobile technology extends well beyond…

How Post Foods, Bazaarvoice, REA Group and GSMA Closed the Office 365 Identity Gap

There’s no question: Microsoft is making major waves with Office 365. We’ve recently shared insights on the blog highlighting that Office 365 is becoming one of the most commonly deployed apps across our customers. And as we’re talking with more leading enterprises migrating to Office 365, we’ve built some recommendations around addressing the…

Building A Better Tomorrow, Today: Rotary International Tackles Humanitarian Challenges with Okta

Rotarians around the world are “building a better tomorrow,” but Peter Markos, Rotary International’s CIO, couldn’t wait until tomorrow to build a better Rotary.org. He wanted to provide club members with the tools needed to eradicate polio, along with a handful of other noble initiatives, today. This global service organization is made up of more…

Managing Passwords, Speed Limits and Automobile Prices: Edmunds Drives Towards Success with Okta

Your car’s dashboard is fully equipped with the tools you need to drive safely, under the speed limit, with enough oil and in the right direction (hopefully you don’t need help with that, though). The folks at Edmunds.com know a thing or two about these dashboards, as they provide prices for new and used vehicles of every type and stripe. But when…

Happy Valentine's from Okta: Top 20 Apps Our Customers Love

Now, we know Valentine’s Day isn’t everyone’s favorite holiday. Not everyone’s a sucker for heart-shaped cards, flowers, pricey dinners and chocolate – we get that. Still, we like to have a little fun with the holiday - and a couple years ago we compared passwords to Valentine’s. This year we’re doing something pretty sweet with data from our…

A Fresh Idea: Del Monte Foods Adopts Okta Mobility Management

From mandarin oranges to green beans, Del Monte Foods, one of the largest branded food producers in the world, has been synonymous with premium quality fruits and vegetables since the 1800s. Though the company’s biggest challenge is no longer organizing disparate associations of canners, Del Monte has new obstacles to overturn, many of which are…

Okta Identity Management: The Secret to Self-Service IT at Workday

Self-service triggers images of vending machines, gas stations or those new check-out kiosks in the supermarket. But what if I told you self-service could be about putting the power in the hands of the user, and driving efficiency. I’m talking about self-service IT – giving users the tools they need to help themselves, and get their job done…

1,014 Conference Attendees, 182 Hands-On Lab Participants and 635 Party Dancers: Oktane14 by the Numbers

27 customer-lead sessions. 937 tweets about #Oktane14. Plus, the fire alarm only went off once -- and, as our co-founder and COO Frederic Kerrest joked, zero Okta employees were deprovisioned after our big customer celebration at the Exploratorium. On November 10-12, we welcomed more than 1,000 customers and partners to our second annual user…