Identity-led resilience: The new business imperative
In today’s digital-first world, small- and mid-sized businesses are navigating an evolving landscape of cyberthreats, rising customer expectations, and growing operational complexity. Identity and Access Management (IAM) and Customer Identity and Access Management (CIAM) are emerging as non-negotiable approaches to addressing these challenges.
Introducing Okta’s new three-part series about Identity-led resilience
If your focus is a frictionless workplace or you’re building external customer-facing digital products, Okta’s latest content series, “Identity-led resilience: The new business imperative,” offers unique insights and strategies that highlight the benefits of an integrated, Identity-first approach to resilience, innovation, and growth.
Part 1: The series starts with a solid grounding in why Identity-led resilience is important for every business.
Parts 2 and 3: These parts take you on a deep dive into the key Identity-led strategies that could help grow your business. Each part can be tailored to your priorities: The Customer Identity track is aimed at development and product leaders who are focused on building frictionless customer-facing applications. The Workforce IAM track discusses how to create an infrastructure that allows secure, frictionless work experiences for all your employees. You could explore one or both.
What will you learn in the Customer Identity track?
Elevating your apps: Creating engaging customer experiences
While IAM secures internal operations, CIAM transforms customer-facing digital products into secure, user-friendly experiences. CIAM solutions from Auth0 by Okta enable businesses to streamline authentication, safeguard customer data, and accelerate innovation. This is particularly critical as customer expectations for seamless and personalized interactions grow.
Key CIAM strategies explored across the series include:
- Frictionless user experiences: Customers demand intuitive sign-ups, logins, and interactions across devices and platforms. Features like universal login, adaptive authentication, and progressive profiling help to ensure smooth and secure journeys from the first touchpoint onward.
- Personalization and engagement: CIAM tools enable businesses to collect and analyze user data responsibly, unlocking insights to personalize digital experiences. This not only enhances user satisfaction but also drives loyalty and retention.
- Time-to-market acceleration: By integrating pre-built CIAM capabilities, developers can save weeks, if not months, of coding and maintenance. This allows teams to focus on core innovations, enabling faster launches and quicker returns on investment.
As the series progresses, we will explore why Okta believes user experience is a key differentiator in increasingly competitive digital markets. Seamless, secure products not only attract customers but also build lasting relationships. Moreover, CIAM safeguards against threats like credential theft and helps to maintain compliance with data privacy regulations such as GDPR and HIPAA. For businesses scaling their digital offerings, this series will give you insights into the latest Identity-led capabilities that can help you sustain and grow your user base.
What will you learn in the Workforce Identity track?
Securing workplaces: The foundation of operational resilience
Modern workplaces are dynamic, with hybrid and remote work arrangements expanding the potential attack surface for bad actors. Across the series, we explore when and how organizations could adopt robust IAM capabilities to safeguard their operations while enabling productivity and collaboration. We also explore how organizations of any size can deploy seamless, adaptive Identity-led solutions to protect their businesses from evolving cyberthreats.
Key workforce strategies explored in detail across the three-part series include:
- Proactive threat mitigation: Modern IAM solutions leverage AI-powered tools to detect anomalies in real time, helping to prevent breaches before they occur. Features like adaptive multi-factor authentication (MFA) adjust access requirements based on user behavior, providing both security and a frictionless experience.
- Zero Trust architectures: Zero Trust operates on the principle of “never trust, always verify,” requiring continuous validation of user and device credentials. With IAM tools like MFA and role-based access control (RBAC), businesses can reduce unauthorized access risks while maintaining operational efficiency.
- Enhanced employee productivity: By simplifying authentication processes through single sign-on (SSO) and passwordless access, IAM eliminates common pain points like forgotten passwords and login delays. This improves collaboration, boosts job satisfaction, and enables employees to focus on high-value tasks.
As the complete story of Identity-led resilience emerges across the three parts, we explore why Okta believes that strong workplace Identity management not only protects against breaches but also enhances resilience by helping ensure businesses can recover quickly from disruptions. From healthcare organizations navigating ransomware attacks to small businesses mitigating phishing threats, proactive IAM strategies can help safeguard sensitive data, maintain compliance, and foster trust within the organization.
Why should you sign up for the series?
Whether building secure workplaces or engaging digital products, the journey from risk to resilience begins with Identity.
In an era defined by rapid digital transformation and escalating cyberthreats, Identity management is the cornerstone of resilient and innovative businesses. IAM helps to secure the workplace, fostering internal collaboration and efficiency. CIAM elevates customer experiences, driving engagement and revenue growth. Together, they form a powerful toolkit for navigating the challenges of a connected world.
Explore what this means for your business, your development and product teams, and your workforce overall.
Whether you’re just starting to explore or you’re already interested in Identity-led solutions, Okta’s new three-part series will challenge your thinking, present you with new ideas, and make the case for Identity-led business resilience.
Start learning today
Download part 1 today and sign up to receive parts 2 and 3 automatically in your inbox.
We hope you enjoy your journey into an Identity-led future.