Customize signup and login with Forms, Okta’s no-code extensibility feature now Generally Available

In today’s fast-paced digital world, adaptability and efficiency are key. The challenge for many businesses is balancing technical flexibility with evolving business needs. We’re excited to announce that Forms is now Generally Available. This powerful feature within Okta Customer Identity Cloud’s extensibility offering is set to transform how developers can orchestrate Customer Identity, and how marketing teams collect and activate that data throughout their martech stacks.

Identity is a moving target. Build, customize and integrate an Identity solution that nails it every time. 

Forms is a no-code visual editor that enables developers to orchestrate, personalize, and better secure Identity flows within a tenant’s domain. The launch of Forms has generated excitement from developers who now can spend minutes, not hours, customizing signup and login flows exactly how they need based on their company’s unique requirements. Ultimately, Forms helps deliver frictionless customer experiences while reducing costs and time to market.

When we think about a customer's total solution, it's more than just the product out of the box. We understand that various use cases and customizations require extending an Identity solution. That's why we offer Actions, Auth0 Marketplace, and Forms, enabling customers to leverage the full spectrum of tools, from pro-code to a no-code drag-and-drop interface.

Kaitlin Sawyer, Software Engineer, Product Delivery at Submittable, shares the impact Forms has had: "Forms no-code functionality has made building customized user experiences easier, faster and more secure for our teams, and more importantly helped provide an integrated frictionless experience for our customers.”

It’s exciting to see how customers like Submittable are already seeing success with Forms and are using it to unlock use cases like account linking to bolster security and make end-user experiences more seamless.

Enhancing marketing efforts: Collect and activate customer data 

Frictionless signup and login experiences can be make-or-break for customers, and  there's no one-size-fits-all solution for organizations. With Forms, companies can leverage Customer Identity to help drive revenue (like boosting conversion rates), keep security in check, and win over customers with frictionless experiences at every touchpoint.

Today’s consumers make decisions based on efficiency and ease. Frustration or time-consuming processes often lead them to abandon services or intentionally provide incorrect information. Progressive profiling offers a far superior alternative while still enabling you to build 360-degree customer views. This data collection method gradually builds a comprehensive picture of your customers, enhancing relationships and fostering trust over time.

Forms enables progressive profiling by allowing you to collect relevant and timely customer data at different stages of their journey, enhancing your ability to tailor interactions and personalize experiences. By leveraging Forms for progressive profiling, you can build richer profiles, enhance personalization to drive conversion rates, and better target your customers every time.

Empowering developers: Simplified customization with no-code

Forms provides a visual editor with an intuitive interface to design, adjust, and deploy forms quickly. From pre-built templates and debugger mode to new CI/CD capabilities and new components, there’s a lot to explore. 

Developers benefit from this by not having to spend hours of development time coding and customizing signup and login experiences.

• Customize signup or login: Extend and customize flows with additional steps and custom logic to streamline onboarding processes, enhance security, and improve user experience, leading to higher conversion rates and customer satisfaction.
• Custom policies acceptance: Enhance compliance with updated policies, fostering trust and reducing legal risks.
• Progressive profiling: Enhance user data collection, leading to improved targeting, personalization, and decision-making.
• [New] CI/CD capabilities: Ease your automated deployments and manage forms programmatically with our CI/CD capabilities like Terraform.
• [New] Custom components: Gain full control of your UI and logic by building your own component using JavaScript, HTML, and CSS within our visual editor.
• [New] Pass data between Forms and Actions: Customize your business logic injecting variables to Forms or using collected form data in your Actions.
• [New] Management API to manage Forms: Now you can create or update forms using the Management API.

Ready to deliver better customer experiences? Explore how Forms can transform your customer Identity solution.

• Watch the video to learn more about how Forms makes frictionless experiences a reality.
• Check out the whitepaper on Okta.com to learn how Marketing teams can leverage Identity-powered customer journeys. 

Looking for developer resources? Visit the Forms feature page and Forms template page to discover how it works, use cases, templates, and more.