Oktane 2023: Go beyond with AI and Identity

After 11 years of Oktane, I’m still left awed and inspired by the global community of Identity experts who come together to discuss the opportunities ahead for the industry and learn what’s next for Okta. But this year was different.  The past several months have been one of the most consequential times in the industry I’ve ever witnessed. After…

Beyond login: Enabling rapid innovation for SaaS

For today’s SaaS companies, the pressure to rapidly innovate and seamlessly scale is intense.  Evolving macroeconomic pressures mean SaaS companies need to do more with less. And every B2C innovation amps SaaS customer expectations. AI has further transformed the competitive landscape, presenting both an opportunity for product differentiation and…

Workflows for Customer Identity Cloud (CIC): Automating and customizing Identity processes with no-code

Developers often face the challenge of personalizing Customer Identity flows, which typically involves writing custom code or scripts. However, this approach can be complex, time-consuming, and resource-intensive, limiting the ability to implement personalized campaigns that drive a strong customer experience and promote retention. To empower…

Introducing new icons for our flagship product lines

As the world’s Identity company, Okta is constantly growing our innovative, independent Identity solutions. Since we acquired Auth0 in 2021, everything — from our audience to our product offering — has expanded. And we are now reflecting that evolution in our visual system. Today, we have two complementary product lines — Customer Identity Cloud…

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