An Identity-First Strategy: Driving Growth and Loyalty for Financial Services

Samantha Murphy is a Principal Product Marketing Manager for Okta. She leads the Customer Identity Security portfolio, driving go-to-market strategy, messaging, launches, and strategic growth initiatives. Before Okta, Sam spent over six years in product management roles in Identity and Access Management. She holds a Bachelor of Commerce degree from Queen’s Smith School of Business and is from Ottawa, Canada. In her free time, Sam makes the most of winter by playing an awesome ice skating sport called ringette.