Being able to import identities from HR systems and manage them in Okta’s Universal Directory is the basis for all of the downstream Identity actions every customer takes with the Workforce Identity Cloud. It allows customers to develop security policies to authenticate into applications, manage user lifecycles with easy provisioning and…

Demandbase is a leading account-based marketing (ABM) platform that empowers businesses to target and engage with their most valuable accounts. With its innovative solutions, Demandbase has established itself as a key player in the marketing technology landscape, enabling over 1,000 businesses to grow and deepen their customer relationships…

The rise of Zero Trust architecture has brought new challenges to the table. With a Zero Trust approach, it's no longer sufficient to simply trust that a user's credentials are valid. Organisations must also verify the device itself to ensure that it meets their security standards. One key way to address this challenge is by enabling device login…

In this difficult economic climate, today’s companies are forced to continue innovating despite tighter budget constraints. At the same time, security breaches are only getting worse. Verizon indicates that 74% of breaches involved human error of some kind, a costly consequence of managing critical IT and security infrastructure with manual…

One risk IAM administrators are very familiar with is having a lack of control over credentials. Once credentials that grant privileged operations are lost or shared without permissions, they can be used to give unauthorised people elevated access to resources. A reasonable prevention strategy is to use a Just-in-Time (JIT) access model to make…

Product teams are being asked to drive efficiencies and deliver more innovation with less budget, headcount, and time thanks to current macroeconomic conditions. That means delivering innovative product features, driving adoption and keeping users secure while expanding into new geos — and doing all of this faster than the competition. Customer…

Home Realm Discovery for organisations and multi-organisation selection Businesses are discerning customers and they need your application to work with every part of their Identity stack. In a bygone era, their users might tolerate a clunky login experience when accessing the SaaS applications that they need to get their job done, but now they’re…

Today at AWS Applications Innovation Day, AWS announced AWS AppFabric, a new service that connects multiple SaaS applications together to improve security and productivity. AWS AppFabric connects SaaS applications across the organisation so IT and security teams can easily manage and secure SaaS applications. Now available as part of AWS AppFabric…

It’s a nerve-racking time to be a marketer.  After being the driving force that sparked new digital strategies for businesses amidst the COVID-19 lockdowns, marketers now face a new set of daunting pressures posed by artificial intelligence, uncertain economic conditions, and an evolving data privacy landscape — three “existential threats”…

Branding is a vital aspect of any business strategy. It lays the foundation and communicates the company’s values, innovation, and experiences. The way a company presents itself through visuals such as logos, colors, and icons greatly impacts how people feel about it, which can have a lasting effect on people's perceptions of the company. …