Maximizing ROI with Customer Identity: 5 Questions with a guest from Forrester

Product teams are being asked to drive efficiencies and deliver more innovation with less budget, headcount, and time thanks to current macroeconomic conditions. That means delivering innovative product features, driving adoption and keeping users secure while expanding into new geos — and doing all of this faster than the competition. Customer…

Improved login for SaaS users

Home Realm Discovery for organisations and multi-organisation selection Businesses are discerning customers and they need your application to work with every part of their Identity stack. In a bygone era, their users might tolerate a clunky login experience when accessing the SaaS applications that they need to get their job done, but now they’re…

AWS AppFabric and Okta streamline access and authorization

Today at AWS Applications Innovation Day, AWS announced AWS AppFabric, a new service that connects multiple SaaS applications together to improve security and productivity. AWS AppFabric connects SaaS applications across the organisation so IT and security teams can easily manage and secure SaaS applications. Now available as part of AWS AppFabric…

Marketing in a post-cookie world

It’s a nerve-racking time to be a marketer.  After being the driving force that sparked new digital strategies for businesses amidst the COVID-19 lockdowns, marketers now face a new set of daunting pressures posed by artificial intelligence, uncertain economic conditions, and an evolving data privacy landscape — three “existential threats”…

Multiple brand experiences in a single org — made easy

Branding is a vital aspect of any business strategy. It lays the foundation and communicates the company’s values, innovation, and experiences. The way a company presents itself through visuals such as logos, colors, and icons greatly impacts how people feel about it, which can have a lasting effect on people's perceptions of the company. …

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