When it comes to AI’s impact on the global economy, the projections are staggering.  Generative AI could inject up to the equivalent of $4.4 trillion annually into the world economy, according to McKinsey. PwC puts AI’s potential contributions to the globe’s coffers at $15.7 trillion by 2030 — more than China’s and India’s current output combined…

With third-party cookies poised to disappear, many marketers are wondering how to fill the coming information void. The bad news is there isn’t a straight substitute for the broader context third-party cookies provide. But the good news is other data sources can help marketers make informed strategic and tactical decisions and continue driving…

We are thrilled to announce the general availability of Okta Privileged Access, our new privileged access management (PAM) offering, beginning this week. Okta Privileged Access is a powerful solution that elevates your security infrastructure and helps provide controlled access to your critical systems, applications, and data. This empowers your…

Note: If you’re already set on IAM basics and ready for resources, we recommend checking out IDaaS for Dummies or A Comprehensive Guide for Your Workforce Identity Maturity Journey to really dig into the topic.   How can something like Identity give small and medium businesses (SMBs) a competitive edge? Organisations are increasingly defined by…

  Update, 8 Feb., 2024: I’m pleased to announce that Okta has completed the acquisition of Spera Security,  an identity security platform, to expand our identity threat detection and security posture management capabilities. We aim to make the product generally available in spring 2024. We welcome Spera Security to Okta! We're excited to see what…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…

As cyberthreats continue to rise and businesses increasingly migrate to the cloud, safeguarding sensitive assets is paramount. Ensuring the protection of sensitive data has become a top priority for every kind of organisation. privileged access management (PAM) and cloud infrastructure entitlements management (CIEM) emerge as crucial security…

It takes time to get your small- or medium-size business (SMB) running and establish a strong market presence. Every second counts in delivering tangible results that propel business growth: 93% of SMB owners calculate a potential run-rate of less than 18 months upon launch (Small Biz Trends). If you get to a Series B or C round of funding, you’ll…

What follows is an adaptation of an article from the second issue of Okta’s Identity Spotlight magazine. From food delivery to cryptocurrency, digital native businesses (DNBs) have grown exponentially over the past decade, driving economic growth and creating new jobs. According to International Data Corporation, DNBs are companies that use cloud…

What follows is an adaptation of an article from the second issue of Okta’s Identity Spotlight magazine. Technology’s impact on the world of education is unquestionable. We’re a long way from the days of piles of notebooks, overhead projectors, and chalkboards. These days, technology plays a central role in the design and delivery of curriculum in…